Rubén Muñoz coordinates the communications and marketing strategy and operations at Grupo Carrillo, where he is responsible for conveying the group's activities and decisions to the media, particularly through the publication of corporate news.

Her work focuses on identifying the firm’s key developments—new projects, internal initiatives, events, milestones, and strategic directions—and transforming them into informative content that is clear, understandable, and aligned with the firm’s identity. From an editorial perspective, he is involved in the entire process, from selecting topics to drafting and final editing the texts.

With more than fifteen years of experience in strategic communication and marketing, she has developed content, positioning, and brand activation projects for various channels, ranging from blogs and newsletters to social media and editorial materials. Her work combines strategic vision with day-to-day execution, and she also participates in organizing events, marketing initiatives, and cross-functional projects such as Carrillo LAB, in collaboration with internal teams and external vendors.